How to build a prosperous window cleaning business with a good reputation
Starting your own window cleaning business and becoming your own boss is an attractive and exciting prospect. However, getting a window cleaning businesses off the ground is not as easy as many think; there is a lot more involved than buying a bucket and chamois leather and knocking on a few doors.
The following guide outlines what it takes to build up your business from scratch and develop the reputation you need to succeed:
- Starting out
Starting the sales process is the hardest thing, you have no reputation, no contacts and no customers. The easiest way to win new customers immediately is by asking friends and families. This will allow you to build up a selection of jobs and get you out there, cleaning windows.
Begin by turning your van into an advertising medium by promoting your name, company and contact details; this gives you an identity even when you’re not on the job.
You will then need to start canvassing for new jobs; this is the most crucial part of the trade. Canvassing should be subtle and detailed, you want to work out if an area is currently covered by another cleaner and see if there are houses in the area not covered yet.
Start on a road, knock on a few doors and ask a few pertinent questions. If another cleaner has the entire road, move on to the next, you will soon find gaps emerging.
There will be a lot of competition out there. Undercutting the competition will create more enemies than customers, so please avoid doing this.
Dropping leaflets through doors will not win your business on its own; you need to go out there and talk to customers, wining sales through face-to-face contact.
Window cleaning is a something everyone needs without realising it. Explain the service; be friendly and charming. If somebody is not home or needs to think about it, drop in a leaflet and pop back.
- The Deal
Once you win a customer round, sealing the deal with a price is very important.
Judge the amount of time the job will take by looking around the property; don’t just accept the customer’s opinion.
First cleans will be more time consuming so you can potentially charge more, unless, of course, you are really keen for their business!
You will then need to discuss how frequently you will clean the property – suggest once a month and then negotiate from there. Be honest and find the right solution for the customer.
Get their name and contact number and then call them back to confirm the time and date you have arranged.
Most important to building a reputation is the quality of the job you provide. Too many jobs and not enough hours and you won’t do the job properly.
Word of mouth is key, so you need happy customers and good recommendations.
Plan your time effectively: estimate how long it will take to carry out each job and don’t take on more work than you can service.
In time you will become more efficient and take less time to do the same number of jobs well.
Equipment is also vital: do your research and find the right products. Unger window cleaning products sell a range of affordable, high quality equipment which will get the job done. For other equipment information visit cleaning supplies from Click Cleaning.
- Building your customer base
Soon you will generate business without having to do anything; customers will approach you or recommend you to friends and family.
This is now a good time to advertise; put an advert in the local paper or on Google ads and set up a website that gives you more exposure.
Social media is now also a popular method of advertising and is easy to set up and maintain at no extra cost. Create a Facebook profile, share it with your friends, post some attention grabbing news items and you will soon have a recognised local name.
With more work coming in you will need to manage your growth with new staff and more equipment; always plan ahead and keep an eye out for employees who will help you develop your trade.
Work hard, take pride in your work and your reputation will grow in no time!